About – Conifer Vision

About us

Forests are among earth's most valuable resources, requiring new standards for efficient and optimised management.

At Conifer Vision we are setting new standards for precision forestry to sustain one of Earth's most valuable resources.

As aspiring global leaders in high-resolution forest analysis, our vision is to help create a more sustainable future for forests, balancing between sustainability and economic viability for forest owners, and the entire forest industry worldwide.

Our mission is to provide previously unprecedented insights into forest metrics, health, structure, and biodiversity by leveraging advanced technology and Industry 4.0 principles.

Our solutions are based on combining precision remote sensing, AI, and digital twin technology, enabling high-resolution analysis across vast boreal forest areas with superior quality and cost-efficiency compared to traditional methods. Our commitment to excellence is reinforced by rigorous verifications of our results by forest experts in the field.

The team

Roger Öhlund

Founder & CSO/CMO

As founder and CSO & CMO Roger is responsible for sales, marketing, R&D and customer relations. Roger is also our forestry expert.

Roger is an enthusiastic forest owner with a great interest in forest management and spends most of his free time in the forest. Roger has extensive experience in leading positions in international business development, sales and marketing at companies such as Ericsson, Tieto and Skellefteå Kraft.

Roger has a master's degree in engineering physics and a bachelor's degree in space technology as well as many years of experience from image analysis, IoT and UAVs.

roger.ohlund@conifervision.com • +46 703333543 • LinkedIn

Jonas Granström

Co-founder, CEO

As co-founder, CEO Jonas is responsible for business operations, R&D and investor relations.

Jonas has long experience from the IT-industry in Sweden as CEO, CIO and CTO for solutions within banking and insurance, IoT and UAVs as well as prevoius experience from start-ups with exits.

Jonas has earned an Executive MBA from Henley Business School in London.

jonas.granstrom@conifervision.com • +46 707352102 • LinkedIn

The tech team

Our tech team consists of highly skilled and experienced people with expertise in cloud technology, software development, AI, machine learning, and GIS.

Please meet Robert, Piotr, Kris, Mieszko, and Mihau.

Friends of Conifer

Conifer has lots of friends who give extensive help and advise on how to run our business. Here are some of the most important ones.

Vaughan Hurry

Professor at Plant Science Centre, Umeå University

Vaughan is a forestry-educated Australian who attended the University of Canberra, completed postgraduate training in Canada, and completed a postdoc in Germany and Australia before attending Umeå University and SLU.

He has been in Umeå for over 15 years as a leading soil and plant researcher at the Umeå Plant Science Center. He is also part of the Berzelii Center for Biotechnology.