About us
Forests are among earth's most valuable resources, requiring new standards for efficient and optimised management.
Forests are among Earth’s most valuable resources, and they demand new standards for efficient, optimized management.
At Conifer Vision, we set new benchmarks for precision forestry to help safeguard this resource. As aspiring global leaders in high‑resolution forest analysis, our vision is to modernize forest management and support a more sustainable future, balancing environmental responsibility with economic viability for forest owners and the wider forest industry.
Our mission is to deliver unprecedented insights into forest metrics, health, structure and biodiversity by leveraging advanced technology and Industry 4.0 principles.
Our solutions combine precision remote sensing, AI and digital twin technology to provide high‑resolution analysis across vast boreal forest areas, with superior quality and cost‑efficiency compared to traditional methods. Our commitment to excellence is reinforced by rigorous validation of our results together with leading forest experts.
Roger Öhlund & Jonas Granström - founders of Conifer Vision
The team
Roger Öhlund
Founder & CSO/CMO
Roger is our founder and AI-lead , driving both technology and customer value by combining deep technical expertise with a strong business focus.
He is an enthusiastic forest owner with a passion for modern forest management and spends much of his free time in the woods. Roger has extensive experience from leading roles in international business development, sales and marketing at companies such as Ericsson, Tieto and Skellefteå Kraft.
Roger holds a master’s degree in engineering physics and a bachelor’s degree in space technology, and has many years of hands‑on experience in image analysis, IoT and UAVs – the perfect blend to push the boundaries of AI‑driven precision forestry.
roger.ohlund@conifervision.com • +46 703333543 • LinkedIn
Jonas Granström
Co-founder, CEO
Jonas is our co‑founder and CEO, responsible for business operations and investor relations.
Jonas brings long experience from the Swedish IT industry, having served as CEO, CIO and CTO in sectors such as banking, insurance, IoT and UAVs, including previous start‑ups with successful exits.
Jonas holds an Executive MBA from Henley Business School in London
jonas.granstrom@conifervision.com • +46 707352102 • LinkedIn
The tech team
Our tech team consists of highly skilled and experienced people with expertise in cloud technology, software development, AI, machine learning, and GIS.
Please meet Robert, Piotr, Kris, Mieszko, and Mihau.
Friends of Conifer
Conifer has lots of friends who give extensive help and advise on how to run our business. Here are some of the most important ones.
Vaughan Hurry
Professor at Plant Science Centre, Umeå University
Vaughan is a forestry-educated Australian who attended the University of Canberra, completed postgraduate training in Canada, and completed a postdoc in Germany and Australia before attending Umeå University and SLU.
He has been in Umeå for over 15 years as a leading soil and plant researcher at the Umeå Plant Science Center. He is also part of the Berzelii Center for Biotechnology.
Tomas Karlsson
Serial tech entreprenour
Tomas is a minority owner of Conifer with a very successful track record as CTO and IT-entrepreneur in a global market with previous exits.
Tomas has valuable skills and experiences from 3D-visualization, mapping technologies and data visualization.
Ola Friström
Forest specialist
Forester with master’s degree in Forestry with extensive practical experience in forest development as well as experience from inventions and patents, entrepreneurship and start-ups.
The board
Auditor
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